Task 2 - Idea Development & Pitch - part 1

Background Research:

Brief

In short, what will be done is a news-like production showing the book spinning slowly on a background screen. The ‘flash news’ will turn into an advert as soon as the image on the screen is translated to full screen, having different sections testing different aspects of the book, for example; durability, and content. Finally, the feature ends, and the screen is pulled back to the news room, where the anchor is reading and laughing at the jokes in this book.

Client

- Random House Inc.

- Bringing you the best in Fiction, non-fiction, & children's books

- Random House, Inc. is the world's largest English-language general trade book publisher and is the U.S. division of Random House, the world's largest trade-book publisher, and is owned by 'Bertelsmann AG', one of the world's foremost media companies. The company comprises many publishing groups and their imprints, which publish fiction and nonfiction, both original and reprints, by some of the foremost and most popular writers of our time.

- Publishers under Random House Inc. include:

�  Crown trade group

�  Knopf Doubleday publishing group

�  random house publishing group

�  RH Audio Publishing group

�  Random House children's books

�  RH information group

�  RH international

�  RH large print

Budget

No money is technically available or was allocated for this advert, but I will personally of course buy the book, and any props needed in order to complete this task.

Deadline

	March	April	May	June
Ideas
Generation
Recording
Initial proposal plans
Pre-Production
Script
Storyboards
Production schedule
Location plans
Risk assessment
Production
Shooting

Technical Resources

School equipment will be used throughout. Also, we will be probably filming on school premises. Props and costumes will of course be needed, and these are all personal belongings to be used in the production.

Technical Constraints

Filming time and equipment is essential, but bookings are quickly taken, and equipment cannot be held for longer than a few days. Also because of this bookings and equipment dilemma, household lighting would probably end up being used, which means that the camera settings will be set to a high ISO level giving back more noise, and a grainy image.

Target Audience

My target audience is basically all the adults, and younger males who would actually like the jokes. I would assume from 15 to 19 years of age would be all boys, and from 20 and older, a mixture of men and women. The book is obviously aimed at men (jokes every MAN should know), but the humor could appeal to many people.

Legal and Ethical Issues

Most importantly, no swear words must be seen or heard from this advert. Also it will keep the news cast look, but it must show somehow that it is NOT a real news flash. This will be done by the news channel title: bananews.

Regulation

There must be no product placements in this advert, and it should be exactly 60 seconds (one minute) long.