Proposal for Mediacast Blog - Site map requirements - unit 19 - task 2(b)

Site map requirements

What will the color scheme of your blog be?

The color scheme should be green, yellow, white, and black.

This is because the MCAST logo includes these four colors, and Mediacast is an internal production house.

Also, these colors match, and on certain shades and intensities can combine to a great combination.

How will the profile page be designed?

It will contain pages/hyperlinks at the top. These will include the following:

o   Home

§  News

§  Cast people images

§  Link to facebook profile

o   Mediacast History

§  Interviews

§  Information

§  Etc…

o   Forum

o   About us

Also it will have a flash based banner.

It will be a looped flash animation.

In the forum, people from anywhere can leave their feedback by logging in using their blog account and leaving their comment on the current subjects.

The Banner

The banner will be, as mentioned a looped flash animation.

The ‘Mediacast’ wording will explode and the letters fly all over the banner.

It will probably be very wide and not so high

The Background

The background will probably be plain, with a constant pattern throughout.

Maybe some space for images or pages will be allocated with different patterns or colors.

Task 2 - Idea Development & Pitch - part 2

Ideas:

Idea Generation

The final idea was created during some brainstorming I did on my own. Other ideas were created and scrapped while discussing with friends and family. Constructive criticism was given on some other ideas, until I finally decided to keep this from the lot.

Recording of Ideas

The most basic ideas I just remembered, but when concrete examples started coming up I kept a note of each on a piece of paper, scrapping each idea (paper) in comparison one on one, until a verdict was reached. (Like a knockout tournament between ideas)

Initial Plans and Proposals

One of the competing ideas included:

A group of men were all laughing except for one. With a pan of the camera over their pockets, the viewer notices the same book in their pocket (except for the one not laughing). After a few seconds a man comes along and notices the troubled man. He hands him the Joke book and he quickly joins in the laughter saying jokes etc…

Another idea (which was scratched early) included:

Set in an examination room with two men. The examiner is asking the student to tell him jokes. The student messes up punch lines and mixes jokes, until he is given this joke book. After a glance he starts laughing and cracking jokes, the examiner laughs so hard he falls off his chair.

Identification of Message

The message is identified through the last part of the advert. Where the book is so funny, that the anchor would sacrifice his job to read the jokes it contains. This obviously means; ‘It has good content, buy it, read it.’

Content

The content of the advert is mainly humoristic. It consists of a catchy jingle to open the advert to a serious start, like a news bulletin. The advert then switches to comedy when transitioning to the background monitor to find ourselves in the testing phase of the book its self. Switching back to the news anchor we find that the seriousness has faded into comedy when the anchor is laughing at the jokes he is reading. The advert closes again with the same opening jingle.

Style

The style is basically humor. It is conveyed through a funny news channel title, a rough and agile pace, and the laughing its self in the advert.

Relevance to Audience

The advert I selected will directly impact the target audience, simply because anybody who generally is interested in a news flash could be interested in this book.

Task 2 - Idea Development & Pitch - part 1

Background Research:

Brief

In short, what will be done is a news-like production showing the book spinning slowly on a background screen. The ‘flash news’ will turn into an advert as soon as the image on the screen is translated to full screen, having different sections testing different aspects of the book, for example; durability, and content. Finally, the feature ends, and the screen is pulled back to the news room, where the anchor is reading and laughing at the jokes in this book.

Client

- Random House Inc.

- Bringing you the best in Fiction, non-fiction, & children's books

- Random House, Inc. is the world's largest English-language general trade book publisher and is the U.S. division of Random House, the world's largest trade-book publisher, and is owned by 'Bertelsmann AG', one of the world's foremost media companies. The company comprises many publishing groups and their imprints, which publish fiction and nonfiction, both original and reprints, by some of the foremost and most popular writers of our time.

- Publishers under Random House Inc. include:

�  Crown trade group

�  Knopf Doubleday publishing group

�  random house publishing group

�  RH Audio Publishing group

�  Random House children's books

�  RH information group

�  RH international

�  RH large print

Budget

No money is technically available or was allocated for this advert, but I will personally of course buy the book, and any props needed in order to complete this task.

Deadline

	March	April	May	June
Ideas
Generation
Recording
Initial proposal plans
Pre-Production
Script
Storyboards
Production schedule
Location plans
Risk assessment
Production
Shooting

Technical Resources

School equipment will be used throughout. Also, we will be probably filming on school premises. Props and costumes will of course be needed, and these are all personal belongings to be used in the production.

Technical Constraints

Filming time and equipment is essential, but bookings are quickly taken, and equipment cannot be held for longer than a few days. Also because of this bookings and equipment dilemma, household lighting would probably end up being used, which means that the camera settings will be set to a high ISO level giving back more noise, and a grainy image.

Target Audience

My target audience is basically all the adults, and younger males who would actually like the jokes. I would assume from 15 to 19 years of age would be all boys, and from 20 and older, a mixture of men and women. The book is obviously aimed at men (jokes every MAN should know), but the humor could appeal to many people.

Legal and Ethical Issues

Most importantly, no swear words must be seen or heard from this advert. Also it will keep the news cast look, but it must show somehow that it is NOT a real news flash. This will be done by the news channel title: bananews.

Regulation

There must be no product placements in this advert, and it should be exactly 60 seconds (one minute) long.

Own character, photoshop edit

These characters were created for a printing company, some of which to be shown online (facebook site)
All these characters and drawings are original copy written material of my own.