Volvo for life Advert analysis

Audience:

• Main attributes

• Average driver (To buy car which lasts long)

• Common Sense (Grim reaper)

• Age:

• 18-40s (Older people would not get the advert)

• Cultures:

• Catches the eyes of more goth persons (grim reaper)

• Richer

Narrative elements:

     • The car has run over the grim reaper. Which signifies that the Volvo can out live the grim reaper (a.k.a. Angel of Death)